Podcasting has exploded in popularity over the past few years. Spotify has become one of the main places people go to listen to podcasts. As a podcaster, getting your show on Spotify can help you reach a wider audience. But how exactly do you get your podcast onto the platform?

Here’s a step-by-step guide to submitting your podcast to Spotify and getting it approved.

Set Up Your RSS Feed

The first step is to make sure you have an RSS feed set up for your podcast. RSS (Really Simple Syndication) allows Spotify and other platforms to automatically detect new episodes when you publish them.

To generate an RSS feed, you’ll need to host your podcast on a platform like SoundCloud, Libsyn, Podbean, BuzzSprout, etc. When you create your podcast on one of these hosting providers, it will automatically create an RSS feed for you. Make sure you have the latest episode of your show available in the feed.

Key Takeaway: Have your podcast hosted on a platform that provides an RSS feed like SoundCloud or Libsyn before submitting it to Spotify.

Submit Your Podcast to Spotify

Once you have your RSS feed ready to go, it’s time to head to Spotify and submit your podcast.

  1. Go to Spotify’s Podcasters page: podcasters.spotify.com.
  2. Click “Submit Podcast”
  3. Log in with your Spotify account credentials
  4. Fill out the submission form.
    • RSS feed URL – this is where you’ll paste the feed URL from your hosting provider
    • Contact email
    • Podcast name
    • Podcast description – write a short paragraph summary of your show
    • Podcast category – choose the category that best fits your show
    • Podcast artwork – upload a 3000×3000 PNG or JPG image
    • Explicit content – indicate yes or no
    • Primary language
  5. Agree to Spotify’s terms and conditions
  6. Click on submit

That’s it! Your podcast is now queued up for review on Spotify.

Pro Tip: Make sure all your podcast metadata like title, description, and artwork is filled out properly before submitting.

The Spotify Review Process

After getting the podcast to Spotify, it will go through a content review process that typically takes 1-3 weeks. There are a few criteria Spotify evaluates when reviewing podcasts:

  • Production quality – Spotify wants podcasts that meet a minimum level of audio quality. As long as your show doesn’t sound like it was recorded on a potato, you should be fine.
  • Original content – Your podcast needs to consist of primarily original content. You can’t just re-upload content from other sources.
  • Episode consistency – Spotify wants to see regular episode releases. Don’t submit if you only have one episode published.
  • Metadata – Episode titles, descriptions, tags, artwork, and other metadata should be properly filled out.

Once your podcast is approved, congratulations! Your show will now appear in Spotify podcast searches and be available to millions of Spotify users.

Key Takeaway: Make sure your podcast meets Spotify’s content policies and production quality standards to get approved.

Claim Your Spotify Podcast Page

After your podcast is approved by Spotify, you’ll want to claim your official podcast page on the platform. Here’s how:

  1. Search for your podcast name on Spotify and go to your podcast’s page
  2. Scroll down and click “Claim this podcast”
  3. Log in with your Spotify credentials
  4. Verify you are the owner of the podcast

Claiming your page will allow you to:

  • Customize your Spotify podcast profile with images and a description
  • Access Spotify’s podcast dashboard and analytics
  • Promote your Spotify podcast page URL

Pro Tip: Claim your page as soon as your podcast is approved so you can start customizing your presence on Spotify.

Promote Your Spotify Podcast Page

Now that your podcast is on Spotify, it’s time to get the word out! Here are some ways to promote your Spotify podcast page:

  • Share your Spotify podcast page on your social media channels
  • Add a “Listen on Spotify” button to your website
  • Create clips or trailers from episodes to share on social media
  • Pitch your podcast to Spotify playlists and get featured on the browse pages
  • Collaborate with other Spotify podcasters on cross-promotions
  • Use Spotify’s podcast analytics to inform marketing and optimization decisions

Key Takeaway: Leverage Spotify’s audience and tools to expand your podcast’s reach.

Optimize Your Podcast for Spotify

Here are some tips for optimizing your podcast content specifically for the Spotify audience:

  • Hook listeners early – Grab their attention right away in the first 60 seconds. Spotify allows listeners to preview episodes.
  • Describe episodes thoroughly – Write detailed episode descriptions to inform Spotify listeners about your content.
  • Promote episodes – Upload trailer clips or release episodes early on Spotify to build buzz.
  • Analyze performance – Use Spotify’s analytics to see which episodes perform best so you can refine your content.
  • Personalize ads and promotions – Record custom audio ads to connect directly with the Spotify listener.

Key Takeaway: Tailor your podcast content and marketing to resonate with Spotify’s on-demand audio audience.

Frequently Asked Questions

Here are some common questions about getting a podcast on Spotify:

How long does it take Spotify to approve my podcast?

The review process usually takes 1-3 weeks. Make sure you meet all their content policies to get approved quickly.

Can I submit my podcast if I only have one episode?

No, Spotify wants to see that you have a regular cadence of releasing episodes. Wait until you have at least 3 episodes published before submitting.

Does my podcast need to be hosted somewhere before applying to Spotify?

Yes, your podcast needs to be hosted on a platform like Buzzsprout or Libsyn that provides an RSS feed. Spotify will not host the audio files for you.

What’s the ideal image size for my podcast artwork on Spotify?

You’ll want high-quality artwork that’s 3000×3000 pixels minimum size and PNG or JPG format.

Can I see analytics on my Spotify podcast performance?

Yes, once your podcast is approved and you claim your page, you’ll gain access to valuable listener stats and engagement insights.

Conclusion

Getting your podcast on Spotify provides a tremendous opportunity to reach new audiences. Focus on meeting their quality standards, optimizing your content, and promoting your Spotify presence. Click here. With some persistence and patience during the review process, you can make your show available to millions of Spotify listeners.

Just remember – to have an active RSS feed, submit your podcast for review, optimize your content, and promote your Spotify page once approved. Follow this guide and you’ll be well on your way to Spotify podcasting success.

Now go captivate some Spotify listeners with your excellent podcast!

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